New rules for sustainability communication - Can jam be environmentally friendly?
The growing trend of environmentally friendly jams well reflects the impact of the EU’s Empowering Consumers for the Green Transition (EmpCo) directive on companies’ sustainability communication. More and more companies are focusing on showcasing their environmental and sustainability achievements, such as energy efficiency investments and the use of recycled packaging. However, due to stricter regulations, some companies have stopped communicating about their achieved results.
The question about environmentally friendly jams may seem unusual, but it highlights the change that the European Union’s new regulation, the Empowering Consumers for the Green Transition (EmpCo) directive, is bringing to the way businesses communicate their sustainability efforts. Some companies are increasingly focusing on showcasing their environmental and sustainability achievements, such as energy efficiency investments, the use of renewable energy, the use of recycled packaging, the use of more sustainable raw materials, or the reduction of greenhouse gas emissions. Others, however, have simply stopped communicating about their achievements due to the stricter regulations.
