McDonald's launches an attack with low-priced menus
McDonald’s reported slowing growth in the second quarter, attributed to rising fuel and food prices, which are putting pressure on consumer spending. The company is aiming to keep its customers through more attractive prices and improved dining options. A new CEO has been appointed for the American business, and the shares rose slightly before the market opened.
McDonald’s reported slowing growth for the second consecutive quarter, as rising fuel and food prices put increased pressure on consumer spending. The fast-food giant is trying to retain customers with more attractive price-value offers and a renewed menu, while also appointing a new leader to the American business. Shares are slightly up ahead of the opening.
