How much does premium pricing increase the price of gluten-free products?
In Hungary, special diets are no longer just a health issue, but also a consumer, retail, and food industry phenomenon. The increasing demand for special foods is driven by various circumstances and motivations. Patients with diagnosed conditions strictly follow special diets, while others who are seeking long-term solutions or approaching special foods from a lifestyle perspective are also interested in these products.
In Hungary, special diets are no longer solely a health issue, but also a consumer, retail, and food industry topic. However, the expansion of this category is driven by significantly different circumstances and motivations. A patient who needs to follow a strict diet for health reasons, a consumer seeking a solution for chronic complaints, and someone choosing special foods for general health or lifestyle considerations all represent different motivations.
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