How do we buy today? - A Deloitte and Műtárgy.com joint study examines domestic art buying habits
The purchase of artworks is now a complex process that goes beyond a simple transaction. Buyers’ decisions are influenced by numerous factors, including personal stories, aesthetic preferences, and investment considerations. Hungarian collectors now obtain information from various sources, and the role of online platforms has become increasingly important. In recent years, there have been significant changes in art selection habits.
Purchasing art today means much more than a simple transaction: it involves decisions, personal stories, aesthetic preferences, and investment considerations. But what factors influence the choices of Hungarian collectors today? Where do they get information before buying, what role do online platforms play, and how have art-choosing habits changed in recent years?
