Adidas broke a record, and the World Championship boosted sales.
Adidas closed its strongest second quarter to date. The German sportswear manufacturer achieved record sales, and its profits also increased, despite significantly increasing its marketing spending during the World Cup. According to the company, demand remained strong worldwide, so after the first half results, it also increased its sales forecast for the year.
Adidas closed its strongest second quarter to date. The German sportswear manufacturer achieved record revenue, and its profits also increased, despite significantly increasing its marketing spending during the World Cup. The company says that demand remained strong worldwide, and as a result, it also increased its revenue forecast for the year after the first half results.
